LA Times: It pays to hire a professional real estate photographer

Iit is an interesting piece from the Los Angeles Times called “Pro photographers labor to show properties in a better light“. “Listing your home? It pays to hire a pro photographer. Everyone seems to be a shutterbug these days, but grainy smartphone pics just don’t cut it when it comes to producing eye-catching images that attract prospective buyers.” “I’ve had clients tell me, ‘I’ve got an iPhone 6,’ and I have to stop myself from… Read more »

5 Reasons to get Google Business View

Whether we are shopping for a car, a dinner reservation, event tickets, or vacations, the Internet has changed how we decide to buy. Google Business View virtual tours are ideal for any business or brand with a physical location open to the public. Woody Allen is often credited with saying, “Eighty percent of success is showing up.” This is especially true when it comes to showing up when people search for your category. Google answers… Read more »

11 Reasons why you should hire a professional real estate photographer

You only have one chance to make a first impression.  And studies show that for most real estate consumers, that first impression is the photography of the listing that they find online.  Today’s buyers have very high visual expectations and very short attention spans.  So how do you make your listing stand out online?  How do you capture the attention of the consumer and make them want to know more?  One of the best ways… Read more »

Embracing slow time

When you work in a traditional office and have a question, instant gratification is hard to resist. It’s so easy. Just stumble over to a co-worker’s desk, make sure they stop whatever it was they were doing, blather on until the lights of recognition come on in their eyes, then await the answer. Unless your query concerns inflammable materials currently engulfed in said flames you’ve likely wasted their time – in fact, you may… Read more »